Virtual Adventures x Rage Incorporated — Phase 1

Virtual Adventures
x Rage Incorporated
Phase 1

Scope of Work

Phase 1 deliverables for the 2026 marketing strategy

01 · Platform Strategy
Shopify assessment

Determine whether Shopify supports the brand, pricing and buying behavior. Focus on trust, positioning and cost efficiency.

Summary: Clear decision on Shopify usage.
Work items
  1. Audit current Shopify setup and subscription costs
  2. Analyze traffic, visitor intent and drop off points
  3. Assess trust signals and checkout friction
  4. Decide to keep, pause or remove Shopify
02 · Sales Channels
Channel strategy

Identify where conversations and sales should take place. Balance social platforms with the website as a brand hub.

Summary: Focused channel selection for 2026.
Work items
  1. Research Instagram sales and DM selling flows
  2. Evaluate Facebook Shop relevance
  3. Assess Google Shopping fit for the price range
  4. Define website role as presentation and storytelling
03 · Brand Narrative
Core story definition

Establish a narrative centered on purpose, resilience and building something meaningful. This becomes the foundation for communication.

Summary: Written narrative and content pillars.
Work items
  1. Narrative sessions with Lamar Flowerpower
  2. Define core values and beliefs
  3. Set tone of voice and language style
  4. Create narrative based content pillars
04 · LinkedIn Presence
Authority and credibility

Position founder and brand as intentional builders with a long term vision.

Summary: LinkedIn setup aligned with the narrative.
Work items
  1. Optimize Lamar Flowerpower LinkedIn profile
  2. Create Rage Incorporated company page
  3. Align profiles with the narrative
  4. Define posting themes and cadence
05 · Visual Direction
Product imagery cleanup

Define a calm premium visual direction that reflects quality and confidence.

Summary: Photography guidelines and visual consistency.
Work items
  1. Review current product photography
  2. Identify clutter and inconsistencies
  3. Define visual style and mood
  4. Create guidelines for new photography
06 · Narrative Distribution
Consistent storytelling

Distribute the story intentionally with focus on recognition and trust.

Summary: Narrative distribution plan and rhythm.
Work items
  1. Select primary social platforms
  2. Define recurring storytelling formats
  3. Create narrative driven content outline
  4. Establish consistent posting rhythm

Timeline, Pace and Investment

All Phase 1 activities described above will be executed within a strict four week deadline. This phase is designed to move fast, remove ambiguity and build momentum immediately.

  • Delivery of Phase 1 outputs within 4 weeks
  • Parallel focus on network building and storytelling during execution
  • Active outreach and relationship building to expand visibility and credibility
  • High intensity execution to ensure 2026 starts from a strong position

This phase is executed at full pace. The objective is traction, clarity and visibility. We build while moving and we iterate quickly based on results.

Investment: $500 per month
Partnership: Virtual Adventures co invests time, network and strategic effort alongside Rage Incorporated.